Enabling people to “Age with purpose.”

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Cubro’s Key Account Manager Jamie Abercrombie shares two key takeaways from this year’s Annual Ageing Asia Innovation Forum in Singapore.


Themed “Rethinking Aged Care: Health Longevity, Sustainability, and Affordability,” this year’s program was curated around some of the World’s most innovative health and eldercare models.  This forum challenged my thinking around how we perceive and care for the elderly here in New Zealand, and I came away with two key ideas worth sharing:

Ageing Asia Founder and Managing Director, Janice Chia

1. We have a duty to enable people to “Age with purpose.”

Janice Chia from Ageing Asia opened the forum with a bang, by challenging us to think about how we enable people in our communities to “Age with purpose.” Janice spoke about the need for us to be more filial in our approach to the elderly, and shift our mindsets from a mode where we simply “look after people” to one where we “actively support” people to continue living their best lives.

Janice shared her vision for a world where we work together to support the elderly to: remain in good health; be independent; and live life with dignity and purpose as they age.  This “Disneyland” utopia that Janice and her team dream of creating, will be filled with fun and laughter and lots of interactive activities to ensure the elderly continue to live rich and fulfilled lives. The question is, what can we do to help make this dream a reality?

Expert geriatrician, Dr. Bill Thomas, presenting at the Ageing Asia Innovation Forum.

2. Too often we segregate the elderly through architecture

Dr. Bill Thomas, Founder of the Eden Alternative, questioned our society’s obsession with segregating people according to their age, skillsets, and abilities, and described how this is our default setting for housing the elderly.

Instead of investing in building more large-scale care facilities, Dr. Thomas stressed that, “People should be able to live where they want, and how they want,” and is advocating for the Aged Care Industry to invest in developing small-scale architecture solutions which enable the elderly to remain living in their communities.

As well as enabling the elderly to live better lives, Dr. Thomas explained how communities benefit from being age diverse, “Show me a generation that has flourished by putting its elders away?”

While Dr. Thomas admitted this concept requires a huge cultural shift, he firmly believes it’s a transition we need to make, “There is ageing and there is how we think about ageing, and this is what we can change.”